We recently received a shipment at our Market location of a new clothing line from Hollywood called Gypsy 05. This “hippie meets surfer” line is manufactured with quality right in Hollywood, CA. One piece that that we really like is the reversible, pullover hoodie. It is made impeccably and the cotton fabric is incredibly soft and cozy. It is perfect to throw on when the fog rolls in here in SF. We also have their printed tees and sweatshirts. Come see them for yourself!
Archive for the ‘Summer’ Category
All posts in Summer category.
Fortunate Sun

Fortunate Sun
Live The Dream. That’s the mantra of Fortunate Sun, a new graphic t-shirt company that we are excited to now carry. Here is an excerpt from their bio on their website:
Appropriately coined weekend wear Fortunate Sun represents a collection of clothing that can comfortably brave any casual atmosphere. Wear it to the beach, to dinner, to bed. Wherever one might live the dream, Fortunate Sun is applicable.
Known especially for their signature t-shirts and unique graphics, Fortunate Sun offers a full collection of extremely comfortable lifestyle clothing all cut and sewn in downtown Los Angeles.
These graphic tees are unique, tasteful, fit well, and are super comfortable. And on top of their regular graphic tees, we are also carrying some of their Futbol Collection for the World Cup. This is a super cool way to support your favorite country.
Lightning Bolt
We are proud to report that we are carrying Lightning Bolt for the summer. Originally a Hawaiian surfboard company, Lightning Bolt now produces vintage-style surfwear. We have their uber-cool graphic tees and board shorts. Here is a short promotional video for their Spring/Summer 2010 collection. Enjoy:
The Burnout is back!
The Burnout tee by Alternative Apparel is back for the summer! Here is a short video of Alternative Founder and Chief Creative Officer Greg Alterman describing this super lightweight fabric (note: although he uses a female model, we carry the men’s tees!):
Tees, tees, tees!
Summer is officially here and we are ready for the warm weather with a wide selection of cool t-shirts; both plain and graphic.
As plain basics go we have a lot of great crew-neck and v-neck tees from Alternative Apparel and G-Star Raw in many colors. These no-brainer tees are inexpensive, comfortable, and lightweight. They easily complete any summer outfit.
We have tons of super cool graphic tees as well. The brands we now have include Lightning Bolt, Fortunate Sun, Kinetix, Drifter, Johnson Motors, Sailor Jerry, Ever, and CXXVI. We pretty much have every look covered, from tattooed sailor (CXXVI and Sailor Jerry) to California vintage surfer (Ever, Lightning Bolt, and Fortunate Sun). Come try some on.
More New Ever…
We got in more Ever this week. Here are pics of the four pieces we received:
More hype for Aether swimwear
Vevant.com, an online fashion magazine, has recently endorsed Aether swimwear. Click here. This adds to the huge amount of buzz these swim trunks are getting this season! We carry the Button style in black and graphite. You gotta have them.
Drifter lightweight v-neck tees
Prepare for the hot summer with these super lightweight v-neck tees from Drifter we just got in. They are super soft as well. Stay fashionable AND comfortable. Come check them out.
Fred Perry polos, track jackets, bags, and more
We have a large selection of Fred Perry attire at our ROLO on Market location. Many spring/summer colors to choose from. Most of our polos are the classic “Made in England” kind with some “Made in Japan”. We also have messenger bags, duffel bags, book bags, and “hold-all” bags in many awesome colors. Their track jackets we have are perfect for when it gets a bit chilly in the evening here in SF and their quality and classic look will make their longevity almost infinite. We have cute shorts by Fred Perry, too, in khaki, white, and navy blue. Oh, and swim trunks, button-up short sleeve shirts, and tees! As you can see a large selection. So come sort through it yourself!
Aether Apparel
We are proud to introduce a modern and sleek men’s sportswear line called Aether. To give you an idea of what the company is all about, here is an excerpt taken from Aether’s website regarding the company’s owners:
“We are Palmer West and Jonah Smith, and up until recently we were just two film producers in Los Angeles making the kinds of movies we wanted to see. We created Aether because we felt there was a gap in the market. As outdoor sport enthusiasts, we found our shopping options were often limited when looking for new gear. We could either go to the obvious performance-driven clothing lines, thus sacrificing design and style, or shop the more aesthetically pleasing lines and sacrifice performance. Being in our mid-thirties, we are no longer comfortable with the youth-oriented brands that made us look like teenagers on the ski slopes. To us, design and function should be equal.”
As you can see, their clothes bring modern sophistication and high-quality, outdoor performance into one kick-ass garment.
At the moment we have their Fall Line jacket in jet black and their Alpine jacket in black with a dark blue inner-lining. We also have their button swim trunks in black and in graphite. All three garments are pictured above. These pieces are of impeccable quality and are all made in the U.S. and Canada.






















