Fred Perry Men's Authentic

Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout its history they have always stayed true to their ethos of authenticity, integrity and attitude.

This season's collection looks to promote the brands position as clean and sharp with an edge by opting for 30 leaf Laurel instead of the 16 leaf Laurel of the past. The lines still very Brit, as even the materials are sourced from the UK.