ROLO San Francisco – Fashion, Lifestyle, Culture, and Products

Nudie Jeans Co.

Our ROLO On Market location has recently transformed its “pit” space into the main Nudie Jeans Co. section of the store. We are featuring many great, new washes of jeans with all the cuts we carry (Slim Jim, Grim Tim, Thin Finn, Average Joe, Regular Alf, and Big Bengt). For example, one of our favorite all round straight-leg cuts, the Slim Jim, is in a new icy “Cold Denim” wash that is very handsome.

Slim Jim Cold Denim

We also got in an organic cotton raw denim in the skinny-legged Grim Tim cut called “Dry Dirt Organic.” Check it out.

Grim Tim Dry Dirt Organic

Besides jeans, we have some great new jackets, shirts, graphic-tees, and tank tops to complete your Nudie look. Worth mentioning is a new flannel shirt that is made with a super cool Japanese double gauze (yup the stuff in hospitals!). It is called the Gunnar Japenese Double Check and we got it in a red/blue combo (shown in the pic) as well as a green/brown. The fit is awesome and it is super comfortable.

Gunnar Japanese Double Check (red/blue)

Also worth mentioning, is an amazing antique-brown leather jacket we got in. It is unique, handsome, and made with a super soft, sheep leather. It’s the perfect thing to throw on when it gets a little chilly during San Francisco’s spring and summer. Come in and try it on for yourself.

Ron Leather Jacket

This is only a small sample of what we have at the store. Come by ROLO On Market to check out everything in this newly designed “pit” area. Oh, and our friendly staff will be ready to help!